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Marketing & Social

Instagram Agent

Scheduled Instagram Content Automation

The Instagram Agent is an automated content generation and publishing system available for custom implementation on customer x86-based platforms. It combines a curated per-brand copy bank for captions, template-driven graphics rendering for branded visuals, and the Instagram Graph API for publishing. A human-in-the-loop approval workflow ensures all content meets brand standards before posting. This is not a self-service product—it is deployed as a custom implementation tailored to each customer's brand identity, content strategy, and Instagram business account.

New to this tool? Read our step-by-step guide to running the content queue for how drafts are reviewed and approved before anything posts.

Instagram Agent visualization

How It Works

The system operates on a scheduled content calendar with configurable generation and posting times. Five content generators rotate through product features, industry tips, engagement questions, education posts, and site update announcements. Each generator draws a caption from that customer's curated copy bank for its content type, and renders a 1080x1080 branded image from a template with your colours, fonts and layout. A site monitor checks the customer's website on a configurable interval for changes, triggering priority content when updates are detected. The hashtag engine rotates across 7 categories to maximize reach without repetition. Generated drafts enter a review queue where admins can edit, approve, or reject before automated posting via the Instagram Graph API. Email notifications alert editors when new drafts are ready for review.

Key Features

  • Curated per-brand caption bank, editable per content type
  • Branded 1080x1080 image templates
  • Draft-approve editorial workflow with email notifications
  • Automated content calendar with configurable scheduling
  • Site change detection and priority announcement generation
  • Smart hashtag rotation across 7 categories
  • Instagram Graph API publishing with token management
  • Deployable on customer x86-based infrastructure

Tech Stack

Branded Image Templates Instagram Graph API Content Calendar Draft Approval

Quick Facts

Batch Excel processing supported
Export results to spreadsheet
Role-based access control
Usage analytics tracking

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