Most sites that rank poorly are not being penalised for anything exotic — they are missing a canonical tag, shipping a truncated meta description, or telling search engines not to index the page they most want indexed. The SEO Audit scans a page for that class of problem and hands back a score and the full list of what it found. This page walks through running one and, more usefully, deciding what to do about the result.
Before you start
The audit is a public page: no sign-up, no card, and no ITAD Tools account. You need two things — the address of the page you want scanned, and an email address to send the report to. Your score and the full list of issues are free. What costs $8.99 is the fix guide: prioritised, copy-ready replacements for every issue found, plus thirty days of re-scans to confirm your changes worked. Scan the page you actually care about ranking rather than defaulting to the homepage; the audit reads one page at a time.
Running an audit step by step
- Open SEO Audit. The scan form is the first thing on the page.
- Enter the page address in the first field and a working email address in the second, then press Scan my site.
- Wait on the page if you like — most scans finish in well under a minute — or close the tab, because the report is emailed either way.
- Read the score and the counts beside it before reading any individual finding, so you know whether you are looking at a tidy page or a broken one.
- Work down the findings. Each one names the check, states the problem in plain terms, and shows the fix.
- Open the full free summary for everything the scan found, and buy the fix guide only if the list is long enough to be worth the time it saves.
Reading the results
- Score out of one hundred — a headline roll-up of how the page did across the checks. Useful for tracking your own page over time; not a number to compare against a competitor's site.
- Issues to fix — checks that failed outright. These are the ones worth acting on first.
- Warnings — things that are missing or weaker than ideal but not broken. Often worth fixing, rarely urgent.
- Checks passed — what is already correct, listed rather than hidden, so you can see what the audit actually looked at.
- The comparison line — where the page sits against other sites the scanner has seen. Context, not a target.
- Each finding card — carries a status, the check name, what was found, and a suggested fix. The suggested fix in the free view is a worked example of the correct markup, not a rewrite of your page.
- The check groups — titles and meta tags; indexability such as robots.txt, sitemap, canonical and noindex; structured data markup; Core Web Vitals; Open Graph and social tags; and content signals such as image alt text and internal linking.
- The emailed report — the same result delivered to the address you entered, which is what you get if the scan outlives your patience.
Making the call
Fix indexability before you fix anything else. A canonical pointing at the wrong page, a noindex rule left behind from staging, or a sitemap that omits the page are the findings that stop the page being ranked at all — every other improvement is invisible until they are cleared. Titles and meta descriptions come next, because they decide whether anyone clicks the result you have earned.
Treat structured data and social tags as the polish pass. They change how a result is presented rather than whether it appears, so they earn their place once the page is indexable and its snippet reads well. Core Web Vitals findings are worth reading but rarely worth a rebuild — they describe how the page feels, and a page nobody can find does not benefit from loading quickly.
On whether to buy the guide: the free result already tells you what is wrong, so pay for the guide when the list is long enough that writing every replacement yourself is the real cost, or when someone else will be doing the work and needs unambiguous instructions. For a short list on a page you control, the free view plus an afternoon is usually enough.
When something looks wrong
- My email address was refused. Shared role mailboxes are rejected, so an address beginning info, admin, support or similar will not be accepted. Use a personal mailbox instead.
- It says it cannot reach my URL. Check the address resolves publicly and returns a page to an anonymous visitor. A staging host, a page behind a login, or a site that blocks unknown clients cannot be scanned, and the scanner says which of the URL or the email it is objecting to.
- The scan seems to be taking forever. Slow or large pages take longer, and you do not need to wait — the report is emailed when it completes.
- I was asked to try again shortly. Scans are rate limited to keep the scanner responsive. Waiting a few minutes and re-running is the whole fix.
- The score barely moved after I made changes. A change has to be live and re-fetched to count, so confirm the fix is deployed and visible to an anonymous visitor before re-scanning. The thirty days of re-scans included with the guide exist precisely for this loop.
Frequently asked questions
Do I need an account to run a scan?
No sign-up, no card, and no ITAD Tools account. The scan form asks for the address you want checked and an email address to send the report to, and that is all it collects.
What exactly is free and what costs money?
The scan itself, your score, and the full list of issues it found are free. What costs $8.99 is the fix guide: prioritised, copy-ready replacements for every issue, plus thirty days of re-scans to confirm your changes landed.
What does the audit actually check?
Over twenty on-page signals in six groups: titles and meta tags, indexability such as robots.txt, sitemap and canonical tags, structured data markup, Core Web Vitals performance, Open Graph and social tags, and content signals like image alt text and internal linking.
How long does a scan take, and can I close the tab?
Most finish in well under a minute. You do not have to wait on the page, because the report is emailed to the address you entered either way, and a scan that runs long is delivered by email when it completes.
It refused my email address. Why?
Shared role mailboxes are rejected, so an address beginning info, admin, support or similar will not be accepted. Enter a personal mailbox instead. The scanner also declines a URL it cannot reach, and says which of the two it is objecting to.
Try it
Scan the page you most want to rank, not your homepage, and start with whatever the audit flags under indexability.